FOR DRUMMERS
BY DRUMMERS
C. Bailey's Way is the endless dedication towards perfecting one’s craft by continuously growing in style, groove, and knowledge of instrument.
Founder & Drummer
—Craig Bailey
Born September 7, 1985, award-winning international drummer and entrepreneur Craig Bailey is making history as one of the most diverse drummers to emerge during the last decade. He also has been fortunate to play with some of the most significant artists including multi-platinum and 14-time Grammy award winner Ricky Skaggs and his wife Sharon Skaggs, who is a platinum and Grammy award-winning artist as well. Craig has also accompanied gospel artist Bobby Jones, international saxophonist Jackiem Joyner, and nine-time Grammy winner John Legend.
Craig’s unique style and relentless work ethic have been the rhythm behind several successful projects. Since moving to Nashville in 2006, he has recorded a multitude of projects in some of the city’s most reputable studios including Studio B, where Elvis Presley recorded most of his hit songs, and Ocean Way studios, which list of clients includes George Strait, Willie Nelson, Kenny Chesney, and many more. As Drummer, Lead Percussionist, and Musical Director (MD) of Craig Bailey & Friends, a multi-genre band, Craig has created a niche in the Nashville music scene.
As a musician, Craig believes in the endless dedication to perfect one’s craft by continuously growing in style, groove, and knowledge of instrument and music as a whole. As Founder of C. Bailey's Way, the #1 Drum Gear and Apparel brand, Craig looks forward to furthering this philosophy, building his network, and touring the world with innovative artists such as personal favorites: Paramore, Robert Glasper, and Pharrell Williams.
Founder & Designer
—Channing Bailey
Channing Bailey is a design and communication meliorist whose work ranges from high-growth startups to household names. Channing is proud to partner with some of the world’s most ambitious and forward-thinking brands.
As the Chief Creative Officer of C. Bailey's Way, the #1 Drum and Percussion wear brand in the world, Channing is the lead creative behind some of the most influential messages in music and culture.
His cross-sector experience enriches his creative work and relationships — from education to finance and retail to entertainment, with deep expertise in culture, brand, and business design.
Since 2009, Channing has worked with global companies and thought leaders, influencing how the world perceives some of the most influential brands and entities, including Nike, Adidas, Brand Jordan, Angela Yee, Coffee Uplifts People, Billionaire Boys Club, and National Urban League.
Channing has been the design lead on numerous public projects, and his studio, counts some of the top disruptive brands among his studio clientele. Channing also speaks on branding, business, and business design.
Our Mission
To support and inspire Drummers*
*If you have a heartbeat, you are a Drummer.